From the monthly archives:

March 2009

Five FREE Ways to Promote Your Website

Google Buzz

in Search Engine Optimization

Having a phenomenal website won’t do you any good if you aren’t able to get traffic to the site. It might be easy to navigate and have killer content but if nobody knows it’s there, it won’t do you any good.  Here are five ways to generate traffic to your site at no cost.
Use keywords [...]

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Top Tips for Launching a Successful Viral Campaign

March 30, 2009

Picture it. You create some content and then just sit back and let the audience do all the work for you by forwarding your message on to all their friends and connections. This is what viral marketing is and the successful campaigns are ones that spread like wildfire through social media communities. [...]

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Web 2.0: An Introduction to Web 2.0 Marketing

March 24, 2009

Web 2.0 is quickly becoming an online marketers dream.  Sites like Facebook.com, which only a few years ago catered to the high school crowd, are quickly attracting business folk and soccer moms alike and these people love the ability to keep up with friends and family through social networking. Twitter.com is another Web 2.0 site [...]

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Pay Per Click: The Basics of PPC Marketing

March 24, 2009

What is Pay Per Click or PPC Marketing?
The concept in a nutshell is that marketers purchase sponsored text ads which then show up on the SERPs (search engine results pages).  Instead of paying for an advertisement in advance, businesses will pay a pre-determined fee (which they bid on) each time a customer clicks on that [...]

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Email Marketing: An Introduction to Launching a Successful Email Marketing Campaign

March 24, 2009

Getting the word out about a business whether it is a brick and mortar or an online venture, is easier than ever, and thanks to using email lists. But are they effective?  Well, in a word, yes! Email marketing campaigns are very effective if you have current customers or are trying to acquire new customers.  [...]

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SEO: A Brief Introduction to Search Engine Optimization

March 24, 2009

Search Engine Optimization or SEO is an advantageous way to ensure more traffic your website. More than 80% of internet users search sites such as Google.com when they are looking for something on the web.   Most people are not going to view pages and pages of search results to find what they are looking for.  [...]

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