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3 Effective Link Building Tactics that Give Results

in Search Engine Optimization

As we all know, quality content that pulls the reader and evokes interest is always sought after. When you have such compelling content on your page, it tends to attract relevant links naturally – magnetic attraction anyone? Since your content works on bringing in the good links, you don’t need to go about knocking on doors, asking for link juice from other webmasters/bloggers for your webpage. In short, copywriting for SEO is all about crafting out a copy that demands response and words that work like magic, ultimately leading to that most wanted action from the reader.

How popular your content is, not only depends on what you’ve got on-page, but it’s also about how you go about with spreading the word and gathering reaction off-page. Fortunately, your copywriting skills are not restricted. Just the way they helped you bring out quality content, they can also assist you in its promotion.

The secret to create compelling content that grabs the readers focus is to get into their shoes and ask the question, “What’s in it for me?” This is an important step because if you don’t figure out why someone should link to you; your efforts will be useless.

It’s all about how you understand your target audience and then work out a plan on getting their attention and eventually convince them to take the required action. Given below are 3 effective tactics to move ahead.

1. The Social Media Way

An exceptional piece of well-written content can easily get attention but in order to magnify that and get lots of eyeballs (resulting in secondary links) is to get featured on Digg’s main page or in the Popular category of Delicious. There are also many other such social media sites that can bring in massive traffic such as TechMeme, Reddit and Magnolia. Besides these, there are a number of online aggregators like PopURLS that drive in hoards of visitors when you have your link included on their site.

If your headline has been carved out carefully, then it shouldn’t be a problem for people to be automatically drawn in. However, it’s critical to understand what kind of audience each of these social media site has. For instance, a headline that works amazingly well for Digg might not get any response from Reddit. You need to test and tweak as you go on. But make sure your keywords in the title are not lost in the process, because most of the published links will only be regurgitating the title.

When working with Digg, one of the main elements that you need to concentrate on is the “summary description”, because most of the “diggs” or “votes” will come in solely on the basis of your headline and the brief summary that follows it. The better you describe it, the better your chances are of being dug. This short copy may simply be the starting paragraph of the article, but it’s always a good idea to write up a specific description that goes hand in hand with the culture of the social site.

The idea of posting your own content (using your real name) to a social media site is generally frowned upon, so you can get a friend to submit it for you. When your aim is to specifically target a social news site, you would want complete control over the headline and short copy that follows, because submitting the exact same content with a bad headline and summary copy may not really work out.

2. Networking via Email

Asking/begging for links is slowly becoming a thing of the past, but that doesn’t mean you can’t go out there and network with other bloggers to give your own profile a boost. Once again, you’ll need to get into their shoes and ask the same question – what’s in it for me?

More than just shooting out a link request, networking through email and as well as instant messaging is about striking new relationships with the others in the social media world and growing these with time. Such people have a strong presence, which can benefit you in the future. They include top Digg users, reputed bloggers within your market, cyber journalists, and well-know contributors to online forums.

When you’re writing your introductory mails, don’t be plain and boring – inject some life in them with copywriting elements. Get some attention, develop interest and bring out a desire to help you out first by offering them something valuable that benefits them.

3. Become a Guest Writer

When you start to network with your niche and making contacts, you start to reap many real-world benefits. One such benefit is that it brings in opportunities to reach out to newer audience through a guest writing appearance. The content you contribute not only helps in making your profile a lot more prominent, but also allows you to get back links to your own website. Once again, I cannot stress on this fact enough that when you create exclusive original content it opens up many new paths, especially when your aim is to benefit someone else. What’s more, you can actually use this killer unique content that you’ve already written as an example of your work and the quality you deliver.

If you’ve got a strong relationship with the website owner, your cornerstone content can be linked from inside the content itself. But keep in mind that the citation should be highly relevant to that content and be of benefit to your reader. Or else, you’ll need to put the link in the byline.

The majority of the people link to their blog URL or site by including it in the byline of the content. Make it work by putting your focus of the byline on the reader and not yourself.

Conclusion

The content that goes on your webpage is made up of words, which have no value if they don’t get read. And the same content will not gain any kind of authority with the search engines until it is linked by relevant and prominent sources.

Let’s admit it; search engines can be gamed just like any other man made system can be exploited. The objectives of the search engines, however, are something like of the society; they are high on cracking up on the crooks that are breaking the rules and sentencing the guilty. The best way to not get banned or penalized is to be genuine in your approach. Create compelling content along with building value driven relationships, and you’ll soon find yourself close to your real goal of converting more of your visitors into revenue.