Is Google Plus Worth Your Time?
I recently joined Google Plus kicking and screaming at the thought of yet another social account to babysit. I spend enough time scouring Facebook already, and I don’t need to start over on Google’s slow to the party attempt of a social network.
And like me, you’re probably thinking that the last thing you want to do is jump on a social bandwagon headed straight to nowhere. After all, it’s about the zillionth social site. But Google’s no slouch, and deep down you know it’s probably going to become a big deal really fast.
Now, it’s my job to stay on the cutting edge of marketing and uncover the latest tricks of the trade so I gave in on your behalf.
I spent a few weeks clicking through every square inch of the new service, and even branched out into the word wide web to see what others were saying. I plussed, circled, shared, and even downloaded the iPhone app.
After digging deep into the new service leaving no stone unturned, and spending hours on research I’ve uncovered a few gems that are screaming for you to join the new club. These don’t even touch on the fact that search results will be more and more dependent on social triggers…but that’s a big fat topic for another day…
Without further delay, here are
3 Tricks To Profit With G+
1. Click Stealer
Right off the bat, there is one feature that stands heads above the rest when it comes to having a Google Plus profile. My Profit Plan Insiders know about all the juicy details of this trick, so if you aren’t on the list yet, what are you waiting for?
For the rest of my readers, here’s the important part.
There’s a little known feature about G+ that will allow you to literally swipe search clicks right out from under your competition.
You could be down near the bottom of the listings and still swipe visitors from the top spots, while they sit back powerless and losing traffic.
Google has heavily integrated the new service into their search results, and it’s extremely important to recognize that fact.
One of the most obvious and interesting integrated features is the appearance of an author picture next to the search results.
(as illustrated by my gorgeous grin below)
This basically works by linking your website with your G+ profile.
The clear benefit here is that visitors instantly notice the listing with the image next to it regardless of where you are on the page.
Until other websites catch on, you can cash in with a grin as your inferior rankings grab superior traffic!
2. Exclusive Circle
Make no mistake, this next trick is bold and original.
Much of marketing and profiting online these days is built around content and it’s exclusive delivery. If you can control the delivery of content to a targeted audience, than you will likely turn a hefty sum.
G+ offers a novel feature called Circles.
They explain it as follows…
These circles effectively let you filter content delivery across vastly different networks of people.
EUREKA!
I can finally talk about business and marketing to my business associates and customers without blowing up my social friends with weird and random work stuff.
It was a really genius move on the part of Google as it speaks directly to the tech and business crowds most likely to adopt the service.
Here’s how you cash in on this feature.
Think of your account as a marketing funnel for the G+ equivalent of a membership site.
You can publish some content on your public feed, and then create a separate “exclusive circle” for paid members only. From the free circle you can recommend, and promote the private paid only section just as you would a paid blog, or members only site.
Basically it’s like having a full paid membership site, without ever setting up a single webpage.
You can link to outside pages, downloads, images, and more that only your “exclusive circle” will ever get to see. You can also benefit from micro updates, where the customers actually get more than they would in a typical members blog type scenario.
Unfortunately there are no integrated payment methods to coordinate such an endeavor, but for smaller networks it is certainly manageable manually.
3. List Multiplier
This last trick works exceptionally well with the previous, or you can use it as a stand alone tactic.
If you have any list at all, then this method will really leave you absolutely stunned.

Inside of your G+ account, and under the circles button, there is a link called “find people”
Just to the left of that, you can sort by name, or relevance.
Also notice that there’s a tab called upload address book.
As soon as I saw that link, my mind was racing!
There’s no way I thought…
Ahh what the heck let’s try it.
I raced to my autoresponder and exported my lists.
I clicked “upload address book” and chose my CSV file.
And…
Failure.
Okay, no problem. I bet the file is too large.
So I cut the list down into chunks of 4,000 and tried again.
Success!
Suddenly there in my G+ account showed all my email subscribers, and more importantly, all the subscribers that have already setup a G+ account.
I selected all the active accounts and dropped into one of my circles.
The downside, is that they have to add you back… but there’s still a massive benefit to this method I haven’t touched on yet.
#1. This works for ANY niche.
#2. Once you have even a few targeted contacts a world of opportunity unfolds.
Remember how I said that there’s a tab called relevance?
Now that you’ve seeded your circles, the relevance sorting option will reveal new related contacts each time you refresh.
You can continually drop in new contacts to your circle.
As people start following you back you’ve effectively branched out and built your new targeted contact list!
In about a day my audience grew to over 180 active social contacts. This level of growth is simply not attainable through anything but paid or viral traffic in the other networks.
Cash in on this one while it last and you’ll soon find yourself with a large new and highly targeted audience!
Get to work on these before the competition!
Enjoy,

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{ 10 comments… read them below or add one }
Thank you Ross… i m glad glad that have subscribed for your site… greate information…
No problem, happy to help. Thanks for the comment.
Nice Post Ross, The list multiplier trick and the ‘Upload Address book’ feature was something that I didn’t considered earlier, thanks for bringing that to my view.
And here’s my google plus profile for you : https://plus.google.com/101785072235479916296
Do add me in your circles
Awesome glad I could add some insight. Added to my marketing and tech circles. Welcome!
Wow! Great discoveries. Certainly a good time to join the Google+ bandwagon. There seem to be some teething problems though with the list multiplier. Out of curiousity, any idea what’s the maximum list you can upload in one time?
I started by trying 9k at a time but it failed. So I went down to 4k at a time which worked. Out of those, only a few hundred may show up, but as more adopt this will become more effective, and the initial group make a great seed for the find by relevance feature. MY G+ account is now getting tons of new adds daily. Almost as fast as my regular email list.
Ross, Excellent blog post! I truly believe that Google+ is going to dominate Social Media. I think they have it right, and the power to deploy this in a massive way. I’m definitely getting ahead of the wave on this one.
Thanks… this year will be very interesting for SEO and Social Media!
Ross,
I love your 3rd tip the list multiplier. I haven’t really played around with G+, certainly if I can connect with my list on G+ that would be a great advantage! Will give it a go!
Cheers,
Ming
Cool, let me know how it goes. Thanks for the note!