So you’ve build a list of highly targeted subscribers, now what? A lot of people face problems when it comes to turning their subscribers to customers. This is where comes in the power of “Attraction Marketing” to help you shoot up your sales.
Let’s admit it, getting your opt-in subscribers to actually buy from you is what we all look for, there’s something really good about it. You put in tons of work to get the targeted leads for your list, than start to follow up with them, and eventually some of the subscribers decide to swipe their credit card for you and make that most wanted purchase.
Every minute step that you take towards building your list is important, but getting them to buy is one of the most crucial parts, you just have to get it right.
Attraction Marketing is all about using Direct Marketing psychology in your entire marketing campaign, which starts off with List Building. The main tool that works in this whole process of building highly responsive lists is the “lead capture” page. When you have a well structured landing page to capture leads effectively, you can easily build a good quality, responsive list instead of building one that isn’t interested in buying from you.
Since the majority of marketers get stuck into having an opt-in list that doesn’t respond; the problem area that needs to be addressed is conversion. Given below are a few Attraction Marketing tactics that can help you increase your conversion rates and get better response from your subscribers.
1 ) Give out and explain to them the exact benefits they get when they buy from you
When you’re selling something to your list, you cannot be vague in any way. This is why you need to clearly tell them why they should be buying the product you’re promoting. What’s in it for them? And how will your product be of help to them? Be crystal clear when explaining them the benefits.
2 ) Do not deviate, stay focused.
One of the major reasons sites do not convert well is, distractions. Make sure your lead page is well defined and doesn’t deviate, while the focus stays on the product’s USP throughout the sales copy. Use the AIDA formula (Attention, Interest, Desire, Action) to keep the flow and the focus. Everything, right from the Headline to call to action on your offer, has to be concentrated on one single point, which is getting conversions. Remove any distracting element from the page and get them to naturally opt in.
3 ) Keep the words to the minimum
Never hype up your lead capture page, but rather bring in a smooth flow without a lot of fluff. People like buying from genuine sellers, and you need to make sure your words are at minimum, without giving away too many details. Instead put all your focus on getting your point clearly across in as few words as you can, and use lots of bullet points, sub-headings and short paragraphs. Last but not the least, go for the standard one column so that it’s easy to read.
4 ) Keep it short and simple
It’s important to give your reader a good user experience by maintaining the right flow throughout your site. Don’t overcrowd it with a lot of flashy banners or too many blaring graphics. Here are a few things that you should avoid doing at your lead capture page at all costs:
* Don’t have Horizontal scrolling, as it isn’t needed.
* Don’t include links to any other windows
* Any auto playing video/audio, as it could really get uncomfortable for the reader at times.
5 ) Use a strong call to action that is direct
Having too many options on one page can be suicidal for a lead capture page, focus on one, main objective per page. Your call to action button needs to be highly visible without requiring the reader to scroll or search, it shouldn’t get buried under boatloads of information. If you really need to put in some amount of information without compromising on the quality, use tabs/popups to organize it.
6 ) Get highly specific
When you’re carving out your sales page, make sure the focus is on the task at hand and doesn’t include any un-need things. Bring out the frustrations and problems of your target market, show them that you feel their pain and then throw in the benefits they get when they buy your product or service. Guide them, take them by hand and tell them what they need to do to take that most wanted action,
7 ) Highlight the differences that separate you from the competition
What makes you so different from the others? What do you have that your competition doesn’t? Do you provide free support/training? or you are giving away free bonuses that make it all worthwhile? Like they say, if you got it, flaunt it – and make that sale.
8 ) Video tours and reviews
Videos are highly perceived and they invoke a sense of trust in someone watching them, and when it comes to the power of a video review, all I can say is that it cannot be underestimated. This is a golden opportunity for you to help your visitor understand every aspect of your product or you could have a presentation styled videos where you can clearly explain the real benefits they derive from your products that they won’t find with the competition. Be real. Be practical. Don’t hype up and keep the video short (about 2-3 minutes) where you talk about a particular benefit of your site.
9 ) Personal testimonials are extremely powerful
Being credible helps and credibility can take you a long way. When people buy online, they want to buy from someone that’s reputed and one they can trust. People buy from people, they don’t buy from sites. So always try and integrate testimonials from your friends, colleagues, other experts in your field to boost the credibility and makes your closing of your sales message a lot more powerful.
10 ) Don’t try selling; let them make the buying decision.
Always remember to be genuine in your approach, never use any type of hyped up or cheap marketing to sell your product or service to your prospect. You need to take them by hand and show them the benefits of your product or service and how it will solve a specific problem. When you come off as real and stay away from any hype, your prospect will trust you and what you’re selling. They will buy from you without any hardcore selling from your end.
Attraction marketing is nothing but using the right blend of technology and words to convince prospects and achieve sales, in the most effective manner.
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advises me ?