Ever wondered what it would be like to have psychic abilities that allowed you to read anyone’s mind? Well, keyword research helps you do just that, not literally, but it gives you the power to know the wants and needs of others.
When you’ve got access to data such as the words and phrases used by people to search things online – it’s gold. That’s because you are no longer dependent on assumptions about what people might do, and instead you know what they did in real time. When this crucial information is aggregated, you get a very clear idea of what they mostly use when searching for a particular topic. It’s a little window to their mind.
Once you’ve got your hands on intelligent keyword data that’s high on relevancy, you’ve got the keys to create extremely targeted and relevant content that helps your website visitors and boosts your credibility. After all, you’re talking their talk and fulfilling their exact needs.
And if you get all the pieces of the puzzle right, you’ll most likely achieve a good search engine ranking as well, after you’ve gone through some well-planned content promotion. It might seem a little out of place or strange to look at organic search traffic as a secondary source in a world dominated by the big G, but that’s how it works. Google won’t really care about you until someone finds you relevant.
A rule that applies when doing keyword research for search engines is to not think about the SE traffic. You need to see the data as inexpensive market research and you’ll have enough mind space to strategize your “content moves” so that you can aim at ranking well. Let’s face it; people need to give thumbs up to your content before Google does.
Given below are 5 critical elements that you need to concentrate on when doing keyword research:
1. Keyword Research Tools
At the most, Google’s Keyword Tool is enough for your research needs, but at times you’ll want to check out other tools as well. Aaron Wall’s SEO Book Keyword Suggestion Tool is another good, free keyword tool that utilizes Yahoo! Search data along with other needed metrics. There are even paid tools out there, which give you an upper hand and can prove to be better choices since the creators aren’t aiming at selling search ads, these include Keyword Discovery and Wordtracker.
2. Be Specific
Most of the time you’ll notice the term “keyword” to be one that’s referred to when talking about research, but what you need to go after the majority of the times are “keyword phrases”. For instance, a real estate broker in Jacksonville, Florida won’t get much out of achieving a high ranking for the single keyword “broker” (you need to be a SEO pro anyway), but keyword phrases that are highly specific and based on the specialty and geography would bring in high quality, targeted traffic (“Jacksonville real estate broker”). Also, keep in mind the synonyms.
3. Play by the Numbers
Don’t put all your trust in the “number of monthly searches” given by a particular research tool. But be attentive when it comes to the relative popularity between the search terms. You want to give your best shot and you don’t want to miss it. Therefore, make sure there are a good number of people using that keyword phrase when searching through your niche, especially if this phrase is one of the main search terms you’re going after for your website. Just don’t get hung up on it, be practical and realistic. If your aim is to rank in a competitive market, shoot for a more attainable phrase first. In case the competitive terms aren’t worth going after, you can always go for a keyword combination that ranks for an easier keyword phrase.
4. Extreme Relevance
It’s important that the search terms you’re aiming for isn’t vague and is extremely relevant to your objective. If you are a product vendor or provide some kind of service, determining keyword relevancy may be easier, as your ultimate goal is to get someone to buy your service or product. If there are other specific goals, they might need a more close consideration, for example newsletter subscriptions and charity contributions.
5. Build a Valuable Resource
When it comes to getting results, the crucial element is – Can the keyword phrase you’re targeting support content development that proves to be a valuable and helpful resource to its readers? Could be about:
* Satisfying the basic, innate needs of the website visitor
* Working on being the first, main step in your sales/action process
* Content that’s worth linking to
Conclusion
Powerful keyword research goes way beyond the traditional means. It requires out of the box thinking where you need to build your own path to beat out the competition. All you need is the will to try something new and put the basics into action, the right way.
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- Google Adwords Keyword Tool
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