In this article you will learn about one component you can add to your affiliate marketing campaign that will boost you income by 20% in 24 hours. Secondly, you will learn the most important factors of this component and exactly how to get sales conversions like crazy.
What is this one strategy that you can put in motion to boost your affiliate sales by 20% by tomorrow? One simple thing… Landing pages.
Before I go into how to use landing pages effectively, I am quickly going to go over what a landing page is. Essentially, a landing page is a single page on your website that your traffic is sent to upon clicking on your ad or any other sort of contextual link that leads to this sort of page.
The point of this kind of page is to have outgoing links to the merchant web pages through your affiliate links. It’s sole purpose is to promote the respective merchants’ products through your affiliate links to earn a commission.
Landing pages are useful in many ways. Through testing, I have found a simple landing page can boost my sales by conversions 20% or even more. This is because you can use your landing page to take out all of the guess work for the visitor. If you can answer a question for the visitor, without them having to leave your landing page to do more research, you are more likely to convert that person to a sale.
Usually there are two types of landing pages. One being a testimonial type landing page, the second (and more popular) being a review type landing page. In this article I will be going over some of the key components of a review type landing pages that can explode your affiliate sales if optimized correctly.
1. A Killer Headline
A good headline is essential on any landing page. A good headline will list a major benefit of the product(s) you are promoting. This gets the attention of the visitor and tells them whether it is worth their time to stay on your page or not.
Headline Example:
‘Discover How You Can Add 30-50 Yards of Laser Guided Precision to Your Golf Stroke’
2. Target 3 to 7 Products
Through testing I have found that landing pages that target and review 3 to 7 products converted better than promoting 1,2 or more than 7 products. 3 to 7 products keeps your visitor focused. Adding any more products can confuse your visitor causing them to leave your site forever. Less products does not give your visitor enough of a choice and they are more likely to have to do more research (off of your page) to find the best solution.
3. Product Descriptions / Reviews
Brief product descriptions allow you to outline each products pros and cons. If you can Identify a certain con that your visitor is searching for in the products you are promoting, your sales can go crazy.
4. A visual ranking system
Some people are visual learners. Giving these visitors a visual representation of your review can drastically increase the click through rate. Also these images are good to break up the monotony of text on your landing pages.
5. Images of the products you are promoting.
If you can include an attractive image of the products you are promoting this will add to the overall attractiveness of your landing page, along with serving to break the monotony of text. Images should be linked to the merchants sites as prospective buyers often expect these images to take them to the site in which they can obtain the product or service.
6. Multiple exit points.
Exit points are simply links to the merchants sites with contain your affiliate ID. You should have multiple exit points so the buyer does not have to search hard to find the link. You can include exit points on images, call to action statements, as well as other things on your landing page. The main goal is to make these extremely visible (easy to find).
A well constructed landing page can drastically improve conversions and boost sales. If you expect to construct an attractive landing page, I suggest either becoming fluent in HTML and/or purchasing an html editor such as Macromedia Dreamweave. These products are quite expensive, but have a large array of features that you can use to virtually achieve any look or feature on your page. If you go to Macromedia’s website , You can get a 30-day trial of Dreamweaver.
There’s also a great FREE HTML editor over at NVU. This is nearly as good as anything you could pay for, so if you’re strapped on cash, grab that.
Although these are pretty basic, there will be some articles in the near future getting into some of the more advanced, juicy stuff. But for now I’m interested to hear – what tactics or strategies have you been using on your landing pages to boost conversions lately?
Blatant Comment Incentive: Leave a comment below and I’ll send you one of my highest converting affiliate pre-sell templates for free. Simply put, this thing (the landing page) kills, easily worth $97 or more. If you’re doing affiliate marketing there’s no reason why you wouldn’t want to grab this baby… it’s as easy as leaving a comment below!
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{ 5 comments… read them below or add one }
Hey Bryan,
Thanks for the great post.
Including some cons of a product did boost the conversion on my affiliate landing pages. I also could see a boost in sales when I added some visual ratings for the products.
I think, creating the right landing page is one of the most difficult things when it comes to making money online. You can have a great landing page strategy for a niche and you try to do the same for another niche, but it’s possible that this landing page doesn’t convert as well as it did with the first niche. That makes creating a good landing page even more difficult.
I’m looking forward for your more advanced strategies.
Daniel
A really good post,like many of the other posts, it motivates me to get to work on my site again! thanks
Great Post.
You gave some great tips and I agree that if you want more sales then you need to create a killer headline and give a good review that attracts the visitors attention.
Are you still giving the free landing page?
Great information.
Dear Bryan,
I read your post with great interest. What I was a little bit struggling to understand is that you mentioned promoting 3-7 different products on the landing page. I got the impression that a picture of the product is almost a must. Concerning text links I did not quite understand how to make them easy to a potential buyer? How many text links per product would you suggest?
Thank you for your response.
Kind regards,
Kristina