7 Powerful List Building Tactics for Bloggers

in Blogging

Blogging is all about giving out quality, that’s what eventually helps you stand out of the crowd. If you want to become an authority blogger in your niche, it’s important to focus on one of the critical factors – that is to build a solid, long term relationship with your audience. And how do you do that? List Building. Why would you wanna build a list? For the obvious reason – not every visitor to your blog will spontaneously whip out their credit card and buy something from you. They want to know you first, the blogger behind the blog and more important the person you are. Once they get to know you and what you offer, it wouldn’t take long before they buy from you. And the best and the most targeted way to achieve this is to get them on your email list.

Given below are 7 powerful email list building tactics that every blogger needs to use and apply if they want to build a strong database of high quality subscribers:

1) Give Immense Value

Being a blogger you should know how important it is to create the right image with your audience and show yourself as an expert within your market. When people sign up for your list so that they can regularly stay updated and hear more from you, and when you have your own list, this just becomes easy. It’s up to you how you want to deliver the content; it can be a well structured ezine or just links along with summaries to your blog posts. The bottom line is: whatever content you send them has to provide immense value.

2) Take them by Hand

When you’re interacting with your list, you need to give them a clear perspective of you being an authority. Grab any opportunity of showing them that you clearly know and understand what you’re doing/saying. You can do this by regularly providing your subscribers with useful guidelines and hints that will help them move along and also give you enough space to do your promotion. While giving helpful ideas and hints, you can have a compelling “call to action” that shows how the product you’re promoting can solve their problem. This will push your subscribers to look through your offer once again and make a buying decision.

3) Get Real-Time Feedback

Your correspondence with your list does not have to be limited to your autoresponder sequence, you can very well make the conversation a 2 sided one. You can extract a ton of valuable info by simply sending out a survey to your subscribers occasionally and ask for input. You can always make it a better deal by offering them an incentive for filling out the survey, which can be a free video, report, audio or a free service. This will give you an insight into your list members wants and needs. By doing this you slowly and steadily build a relationship with your readers, as they feel valued and know for a fact that you do care about them.

4) Honesty Rules

One of the biggest mistakes many list owners do is, they hype and exaggerate to a high extent and aren’t transparent in their approach. If you just hype up a product with hard to believe stories with the only intention to sell, than my friend, you are gonna get into trouble when the product doesn’t live up to its promise. It’s easy to get hyper on promoting a certain product that gives you high commissions and end up making it look as something that it’s not. This will only end up in lots of people unsubscribing from your list along with a high number of refund requests.

5) Injecting Social Proof in Your Emails

Boosting your sales should be your number priority along with building a relationship with your readers, and social proof is just another good way to do that. Nobody wants to take a decision that they will regret later on. The same applies to people who are going to buy something from you. They want to take the right buying decision and not risk their hard earned money. Once they see for themselves that there have been other people who have previously bought the product and have found success with it, it will be easier for them to buy it for themselves.

6) Make it Easier for them to Leave

Not every person joining your list would want to stay on forever, which is why it’s important to make it easier for your subscribers to leave your list without any hassle. When you make it difficult for people to unsubscribe from your list, it will only tarnish your online reputation and label you as a spammer.

7) Employing a Linkbait

A Linkbait would do wonders if you’ve got a blog in a niche that contains many other bloggers. Linkbait is nothing but a way to talk about a controversial topic or give an opinion that evokes controversy. When bloggers writing in your niche notice your blog post, they may want to link to you in order to give their own opinion. The comments are most likely to pour in from your readers who either agree or disagree with you. It’s important to remember that not everyone will like what you write, and you’ll have to deal with some flak here and there. As long as you know what you’re talking about, you’ll be gaining respect from all types of readers. This will in turn increase the number of sign ups you get.