Lastly, my campaign was originally set up by a friend who at that time knew more than I did (i knew nothing). He left the content network on (incurring lots of impressions) and didn’t use any negative keywords. As I now know a lot more, I have made changes but 6 months of impressions have accruded. Should I continue with my current campaign (some of my keywords with high volumne impressions have a CTR of between 7 – 13% while low volumne specific keywords range from 30-50%) or should I start from scratch and do it right from the beginning?

Any help would be kindly received, as the more I learn the less I realize that I know!

Kind regards
Annette

Thanks for you comment. I certainly could definitively prove to you that this works, but as we all know – time is money. So let me just give an expanded explanation.

This is using negative keywords on an adgroup level. Here were saying to Google that when this ad group is triggered, do not trigger it for any exact match keywords. Rather trigger our other ad group that has exact match keywords. It’s a simple concept and it works.

To say this doesn’t work would mean that Google doesn’t following their own match types. Unlikely. Plus, I have definitive proof that it does in fact work and it works well.

Have you tried this. Perhaps you got the structure wrong?

Either way, thanks for you comment and thanks for stopping by.

Cheers,
Bryan

You should NEVER use broad match. ITrue in some senses but you will never know what a person might type in. You need to use keyword tools, google insight, trends and other tools.
I would start to steer away from broad match but never use it is bad advice. (unless you know every possible variation of keyword that some could type in.

I am just starting to create an adwords campaign for one of my niche lawyer sites. I can\’t tell you how glad I was to find your blog post. Your post absolutely answered the question I had.

I do have one more question, if you don\’t mind.

Should the keyword phrase \"nashville dui lawyer\" & \"nashville dui attorney\" have their own separate ad groups? The only difference is the word \"lawyer\" vs. \"attorney\"?

Thanks

Thanks for your comment. As to your question, I can definitely see the value in that strategy. But as far as practicality (in terms of time and effort worth doing that) you would want to identify which keywords are actually worth doing it for first.

This strategy is similar. First I do this, then if I notice one keyword is performing exceptionally well, I do pull it out and put it in it’s own ad group. The keyword doesn’t lose it’s history and you can even further laser target. Understand?

In marketing, it’s all a factor of finding out what’s worth doing the quickest possible with the littlest effort. Once you identify it, then you go full speed ahead. Speed, efficiency, effectiveness.

Glad you enjoyed the article and there’s lots more to come.

Cheers,
Bryan

I just read this before landing into your page and was wondering what do you think about this, since your strategy have multiple keywords (same match type) in one adgroup.

Thank you for sharing your knowlege with us!

Saludos!
Michelle

I’m not entirely clear on what you mean but I’ll try to answer your question. When you’re using Editor, there a couple different way to get keywords into the system.

1. The add multiple keywords box
2. The csv import feature

If we assume you’re using option 1, then you simply do this:

1. Add exact match in editor format (no negatives) needed

2. Add phrase match in editor format, and in the same box add you negative exacts in just regular negative exact match format, ie:

phrasematchkeyword,editor,format, here
phrasematchkeyword,editor,format, here
phrasematchkeyword,editor,format, here
-[exact match keyword]
-[exact match keyword]

It will then add you phrase match keywords to the adgroup specified as well the negative exact match keywords to that ad group as well.

I think this should answer your question, but just in case, I’ll mark it down to do a Promoted Video on the process.

Thanks for commenting, and perhaps you may like “How Snipers would Set Up an Adwords Campaign. It goes hand in hand with this.

Cheers,
Bryan

I am working on a adwords campaign via the adwords editor that google offers and I am wondering how I can follow your strategy using adwords editor? Specifically, adwords editor places my exact match and phrase match in with the same adgroup – thus it won’t allow me to do a negative exact match with the phrase match. How do I separate the phrase and exact matches into two different adgroups?

Thanks!