From the category archives:

Search Engine Marketing

SEO and User Experience Pt 2: Themed Content & Linking Structure

March 29, 2010

In the part 1 of this SEO and user experience series I talked about several things from a basic overview of how to provide a good user experience while improving SEO to the 3 big factors in Google User Experience SEO: High Quality, Unique, Themed Content Internal Linking Outbound Linking Now let’s more thoroughly examine [...]

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Google Search-Based Keyword Tool

March 27, 2010

What is the Google search-based keyword tool, and how does it differ from the well-known Google Adwords keyword tool? Read this review to find out more about the Google search-based keyword tool (sktool), as well as how to use it.

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Improving SEO and User Experience Pt 1: Google’s Core Value

March 26, 2010

Google keeps a lot of secrets from us. In terms of SEO, you can only be sure about some action that may or may not help by extensively testing in different environments. For example, we know that your title tag plays a super-important role in how you show up in the search engines for terms [...]

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Pro Exclusive: Interview with Expert Dr. Glenn Livingston

February 24, 2010

Want to take your Adwords game to a level where most will never get? Perhaps the place to start is by listening to this exclusive interview between industry experts Dr. Glenn Livingston and Alex Goad.

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10 Powerful PPC Advertising Tips to Guarantee a Successful Campaign

November 24, 2009

PPC Advertising is all about taking the right steps, and avoiding the landmines. Once you know how to really hit on the PPC “sweet spots”, you’ll come to know how massive potential it has to make you a windfall of cash. However, not everyone gets it right and many end up losing their shirt – [...]

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10 Strategies to Put Your Adwords Campaign on Steroids

October 21, 2009

Google Adwords can prove to be an extremely profitable direct marketing weapon, if used right. A lot of people end up losing their shirt when they start campaigns without doing proper homework. Writing an ad and getting it live without any valid preparation will not take you anywhere, because ultimately your success depends on how [...]

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How A Special Forces Sniper Would Start Every Adwords Campaign

October 18, 2009

To execute profitable Adwords campaigns, you need to use the sniper analogy that this article talks about.

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4 Pay Per Click Techniques for Content Ads

October 13, 2009

This article is going to go into the ever-growing need to play the pay-per-click game and reach your prospects through content sites. The pay-per-click ad market is constantly evolving, and so are the various ways of distributing ads. There are 2 specific areas that are getting the maximum attention as of now. First, how PPC [...]

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Web 2.0 Linking Strategies: 4 Ways to Get Free Backlinks

October 13, 2009

There has been a lot of fuss recently, about new ways to generate traffic, under a general category referred to as ‘Web 2.0′. And it is commonly put forth as if it is some entirely new, secret and complicated system. This is nothing more than ‘sales hype’. A Web 2.0 visitor, is st ill a [...]

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