From the category archives:

Pay Per Click Marketing

Pro Exclusive: Interview with Expert Dr. Glenn Livingston

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in Featured, Pay Per Click Marketing

Want to take your Adwords game to a level where most will never get? Perhaps the place to start is by listening to this exclusive interview between industry experts Dr. Glenn Livingston and Alex Goad.

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10 Powerful PPC Advertising Tips to Guarantee a Successful Campaign

November 24, 2009

PPC Advertising is all about taking the right steps, and avoiding the landmines. Once you know how to really hit on the PPC “sweet spots”, you’ll come to know how massive potential it has to make you a windfall of cash. However, not everyone gets it right and many end up losing their shirt – [...]

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10 Strategies to Put Your Adwords Campaign on Steroids

October 21, 2009

Google Adwords can prove to be an extremely profitable direct marketing weapon, if used right. A lot of people end up losing their shirt when they start campaigns without doing proper homework.
Writing an ad and getting it live without any valid preparation will not take you anywhere, because ultimately your success depends on how well [...]

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How A Special Forces Sniper Would Start Every Adwords Campaign

October 18, 2009

To execute profitable Adwords campaigns, you need to use the sniper analogy that this article talks about.

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4 Pay Per Click Techniques for Content Ads

October 13, 2009

This article is going to go into the ever-growing need to play the pay-per-click  game and reach your prospects through content sites.
The pay-per-click ad market is constantly evolving, and so are the various ways of distributing ads. There are 2 specific areas that are getting the maximum attention as of now. First, how PPC is [...]

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7 Insider Secrets to Double Your Landing Page Conversions

September 28, 2009

We all know the economy is in a bad shape, the margins are hitting an all time low and well, people aren’t willing to buy. But it doesn’t really make sense to blame such stuff for a non converting website. The real problem lies not in your customers, but with your landing pages.
Landing pages have [...]

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Pssstt… Your Ad Group Structure Is Killing Your Campaign!

August 21, 2009

Ever wonder what the best way to structure your Adwords ad groups is?  In this article, we’ll explore – by far – the most effective way to structure your Adwords campaign, to get explosive CTR’s, higher conversions, and a drop-dead gorgeous Quality Score.

Update: Before you put the killer strategy laid out below to work, [...]

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Pay Per Click: The Basics of PPC Marketing

March 24, 2009

What is Pay Per Click or PPC Marketing?
The concept in a nutshell is that marketers purchase sponsored text ads which then show up on the SERPs (search engine results pages).  Instead of paying for an advertisement in advance, businesses will pay a pre-determined fee (which they bid on) each time a customer clicks on that [...]

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