Commission Junction (sometimes known as CJ) is an affiliate marketing company, much like Clickbank and Linkshare. Whereas Clickbank is unique in that it only deals with digitally-delivered products and services, Commission Junction offers affiliate programs for physical products and services.
The parent company of CJ is ValueClick, which is a publicly-traded online marketing company. CJ is one of the bigger, more well-known affiliate marketing networks around.
Commission Junction serves as a meeting point that joins advertisers (product/service vendors) with publishers (webmasters/marketers/affiliates). Affiliate marketing is the arrangement where an affiliate refers people to the advertiser, or product vendor. If the affiliate’s referral makes a purchase, the affiliate marketing company (CJ in this case) tracks this transaction. CJ would then pay the affiliate their commission, pay the vendor, and take a small fee for itself.
This is an example of what a third-party, like Commission Junction, does.
If you’re a product vendor who would like to have affiliates promoting your product, Commission Junction has a lot of affiliates. Though we don’t have the exact figures, it’s safe to say that CJ is probably one of the biggest networks, in terms of numbers of affiliates. This is good, because you have a larger pool of affiliates who can potentially promote your product or service for you.
Why are so many affiliates attracted to Commission Junction? One reason is because of the product/service providers it attracts. Lexmark, Newsweek, and Reebok are among the hundreds of product vendors that run programs affiliated with Commission Junction.
While CJ has a lot of affiliates, you’ll probably find that it’s only a handful of affiliates who actually bring you the majority of your sales. It’s the old 80/20 rule, where 20% of affiliates may contribute to 80% of the sales. In fact, it might even be only 5%, or even a single super-affiliate who does this for you.
Before opening an affiliate program, you’ll want to make things as easy as possible for your affiliates. Give them banners, articles, content, demo software, and everything they need to help sell your product. This advice applies to affiliate marketing as a whole.
Commission Junction Involved In Lawsuit
Having said all this, Commission Junction doesn’t have the cleanest history. According to our research, there was a Commission Junction lawsuit a few years ago. In fact, this was a class action lawsuit. It’s said that Commission Junction essentially cheated a lot of their affiliates out of monies that were owed to them. CJ apparently did this by using old, outdated tracking methods. Our research also indicates that there was a site put up, called CJSettlement.com, that had the purpose of showing affiliates how they can claim the monies owed to them.
Commission Junction Scam?
Though CJ may have done a few unscrupulous things in the past, our opinion is that they have an otherwise clean record. We base this opinion on the fact that one of the people reviewed on this Internet marketers’ blog is Brian Johnson. Brian is a Halloween affiliate who promotes costumes through BuyCostumes.com. Commission Junction is the company that runs the affiliate program for Buy Costumes. Brian, as far as we know, has been very happy with his success promoting costumes.
If you’d like more information on CJ, there’s a Commission Junction Forum at Digital Point.
Forums can be a great source of honest information, because you can find out what real people have to say (rather than the company itself).
You can also find a Commission Junction review at Free-eBusinessHelp.com.
One neat thing about CJ is that, in addition to their normal home page, there’s also a secure Commission Junction login page at https://www.cj.com/
We hope you’ve found this article on Commission Junction to be very informative.
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