Dr. Glenn Livingston

Dr. Glenn Livingston, Ph. D

You’ve most likely heard of the 80/20 Rule (Pareto’s Law, Pareto’s Principle), which states that, in business, 80% of your profits comes from 20% of your customers. Dr. Glenn Livingston, Ph. D teaches business owners and marketers to take this rule even further: the 80/20 Rule can be “squared,” meaning that it can be further applied to the 20% of customers that drive 80% of your sales.

Eventually, you can apply the 80/20 Rule to the degree where you realize that 1 in 2,000 visitors can drive half of your profits. Imagine that…1 out of 2,000 visitors driving half of your profits? What is it about this visitor that makes them so very valuable to you? You can find the answer with Glenn Livingston.

Glenn Livingston’s Focal Point

Although Glenn Livingston is known to some as a pay-per-click search marketing expert, his expertise goes far deeper than that. Glenn can be best described as a customer research specialist. In short, he helps business of all sizes—from mom-and-pop at-home Internet businesses, to brick-and-mortar Fortune 500 companies—discover their best customer, the one who drives upwards of half their businesses.

He basically shows business owners how do discover who the 20% are, which is something that so many companies and business don’t know. Sure, they’ve heard of the 80/20 rule, and they can check their databases to see the names of the 20% of customers who bring in 80% of the profits, but many companies don’t know who their ideal customers really are. That is, they don’t know why the 20% are the 20%, simply because they don’t have a comprehensive psychological profile of their ideal customer.

Glenn’s Ph.D in clinical psychology positions him as someone who understands and appreciates the significance of having a clinical, almost methodological, understanding of your ideal customer. And, his work with over 30 well-known brand name companies, such as AT & T, Citibank, and Pfizer, reflects how important it is to really have an understanding of who your super-ideal customer is.

It’s also worth noting that Glenn has a stellar track record. He’s sold hundreds of thousands of dollars worth of products in various markets…a lot of them having nothing to do with Internet marketing. (And that, by the way, is a real trait of someone who knows what he’s talking about.

Glenn is not like a lot of “gurus” who’ve only made money attempting to show others how to make money. A real expert knows how to turn a profit in markets outside of the Internet marketing and “make money” markets. It’s a real bonus if they can replicate their success in a diverse range of markets.) It’s this real-world, Fortune 500, non-IM experience that qualifies Glenn as a respected consultant and adviser. And for those who have Internet or e-commerce businesses, they’ll be glad to know that Glenn does offer his teachings to Internet businesses (or those who would like to have an Internet presence).

In fact, Glenn has worked with some well-known Internet marketers, such as Perry Marshall. He was also recently interviewed by Alex Goad. He also has one offering that all marketers (online and offline alike) will be interested in…

Glenn Livingston’s Products

Hyper Responsive Marketing Secrets The example of the 80/20 Rule this profile started out with, where you can apply Pareto’s Principle to the degree that 1 in 2,000 drives half your profits, is part of a concept that can be called “hyper-responsiveness”. The one in 2,000 is your hyper-responsive buyer, and Glenn’s Hyper-Responsive Marketing Secrets program is the culmination of all his years of work as a market research consultant. Glenn has really done his best to boil what he does to a science. If you’re still getting fed up with Google Adwords like Ryan Deiss – then you’ve probably not been following Glenn Livingston. The guy knows how to target and make money in ultra-competitive markets. In fact, Perry Marshall, who’s the author of The Definitive Guide to Google Adwords, said of Glenn: “The man has reduced marketing to a nearly exact science.” There are 5 principles to the hyper-responsive concept:

One: The very, very valuable 1 in 2,000. This customer is the hyper-responsive buyer. This is the customer that you want to have an exact profile of. There are companies who have this customer, but they don’t know who this customer is. (Again, the stats and database will only tell you the numbers, but they won’t really tell you why this customer makes up a huge percentage of your profits.)

Two: The hyper-responsive customers are your customers because they perceive “real points of difference”. These people (or, this person) is your customer because there’s something that you offer (or should offer) that no one else does. Do you know what this is? You may or may not even have this in your business, but if you knew what these real points of difference, you could stand to attract more of these hyper-responsive buyers.

Three: The hyper-responsive customer can readily detect hype, overstated claims, and false promises. Hype may sell…but it won’t sell to the knowledgeable hyper-responsive buyer. That’s because they know exactly what they are looking for, and in some cases, can even provide you with insight into a better product than the ones most of your competitors are tying to sell them. (It’s almost like you’d want this hyper-responsive buyer to be your business partner.)

Four: When you really know your super ideal buyer, you’ll be able to use the language that they are most responsive to.

Five: Regardless of how good your research is, you should always estimate your advertising risk before you move forward with an advertising campaign. Common sense, but so uncommonly practiced by eager advertisers who try to “jump the gun,” only to land with a negative ROI.

Hyper Responsive Marketing Secrets is a monthly membership program where members get ongoing training on exactly what Glenn does to build super-successful businesses. There are also several bonuses offered in the membership. These bonuses are from Glenn himself, and from a host of other successful marketers, such as Ken McCarthy (with whom Glenn did another interesting interview) and copywriter Terry Dean. Adwords Checkmate Adwords Checkmate, which is currently off the market, was co-authored with Howie Jacobsen. Howie Jacobsen is the author of Adwords for Dummies. The Adwords Checkmate e-book introduced an overlooked strategy that would help Adwords marketers increase their CTR and their profits.

Negative Reports on Dr. Glenn Livingston

From our research, most of the feedback we saw on Glenn Livingston has been positive. A lot of the top marketers have said great things about him, and he has a lot of happy customers…from brand name companies to solo entrepreneurs.

Glenn Livingston Scam?

Nope. Not here. Unlike many of the so-called Internet marketing “gurus” or “experts,” Glenn Livingston has actually done what he teaches. He has a doctorate as a clinical psychologist and has been consulting businesses since the days of 1987…long before the Internet as we know it existed. He also owns and operates an online advertising agency, and is the CEO of The Livingston Group for Marketing, Inc., and Executive Solutions, Inc. He’s consulted Fortune 500 companies, and has the esteem and confidence of several of the most trusted Internet marketing advisers. He’s co-authored with with the author of a Dummies’ guide. Dr. Glenn Livingston is the real deal. Verdict: Dr. Glenn Livingston, Ph. D – Guru Trust Ranking: 5/5

Want to take your Adwords game to a level that most advertisers will never reach? Glenn Livingston is the brains behind Hyper Responsive Marketing Secrets - a complete training course where he teaches the exact same Adwords strategies that he’s sold for $14 million dollars in consulting services to fortune 500 companies like: Citibank, Chase, Ford Motor Company, Master Card, Exxon, and more. If you want to really make money with Adwords with none of hyped up claims and half-truths, go straight to the source.

Dr. Glenn Livingston Scam?

We rank the trustworthiness of a guru using a variety of factors, such as their overall reputation in the market, how much experience they have in Internet marketing, and the quality of their training as a whole. Below you can see our ratings for Dr. Glenn Livingston.