Glenn Livingston
Welcome to the first of many Pro Exclusive interviews and more from some of the top players in the Marketing game. Not too long ago, Alex Goad interviewed Glenn Livingston…
Glenn is a foremost expert in pay-per-click search marketing and is close associates with the likes of Perry Marshall, the author of what is considered one the best resources for Google Adwords – The Definitive Guide to Google Adwords.
He has also worked with several Fourtune 500 companies, has created several profitable businesses, and is a PPC agency owner.
Here’s a little bit of what they talk about…
- What happened to Google Adwords over the years, why the majority of advertisers are seeing such pitiful returns, and a key characteristic of the advertisers who really did well, even as the ecconomy went bad.
- Why less is more with Adwords.
- The core concept behind succeeding in a competitive Adwords market. Failure to fully understand and/or adhere to this one concept might be the reason why you’ve had so many difficulties with Google Adwords.
- Why it’s important to “be different,” and how you can stand out so people notice your ads. This is part of following the core conept.
- This core concept is illustrated about 16 minutes into the interview. In fact, Alex goes so far as to state that if there’s only learn this one thing you learn on this interview, this is it. Even if you don’t apply it to Adwords, that’s fine: this core concept is a deep marketing insight that can really serve you well if you respect it for what it is. “There is a way to get into those competitive markets,” Alex says.
- Why waste your time and effort on dozens or even hundreds of keywords? (No, this isn’t about “long-tail” targeting or having a tightly-related set of keywords. Glenn goes further than that. In fact, he talks about having just one keyword.)
- If you’re a numbers type of person, you’ll appreciate the sharp contrast between the 2 charts that appear on page 9. These 2 charts are displayed side-by-side so that you can see how much more responsive it is to do business the right way (as opposed to the way 90% of other Adwords marketers are doing).
- On page 2 of the .pdf, you’ll get links to 2 free videos that are tactically-related to this subject, which you should watch (if you’re serious about doing well on Adwords).
- A case study that reveals this core concept at work behind a campaign in the ultra-competitive weight loss niche. When you listen to this interview and read the report, you’ll have a good understanding of how Glen not only enters this competitive niche, but also, why he’s able to convert 4 or 5 times better than anyone else can.
- Why focusing primarily on the click-through-rate is bad. Yes, the CTR is important, but with this strategy, there’s another factor that comes into play. It’s this factor that really makes Glenn’s campigns profitable…even if his CTR is as low as 0.93%. (And if you’re wondering if his cost-per-click might be high because it seems that his CTR is low…you’ll see on page 9 that nothing could be further from the truth.)
Remember, the core concept that Glenn reveals can be applied to any PPC program (not just Adwords), and even applies outside of PPC. What you’ll learn here is a core marketing lesson that can be applied anywhere you do your marketing.
So, if all this sounds interesting to you (which it should be) feel free to enter your name and e-mail.
Download the Interview & PDF Here
Want to take your Adwords game to a level that most advertisers will never reach? Glenn Livingston is the brains behind Hyper Responsive Marketing Secrets - a complete training course where he teaches the exact same Adwords strategies that he’s sold for $14 million dollars in consulting services to fortune 500 companies like: Citibank, Chase, Ford Motor Company, Master Card, Exxon, and more. If you want to really make money with Adwords with none of hyped up claims and half-truths, go straight to the source.
Besides that, let us know what you think by leaving a comment below, and enjoy the interview.
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{ 3 comments… read them below or add one }
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Michael
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@Michael
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@Anthony
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Cheers,
Bryan