Facebook Marketing Tips

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Social media, social networks.  Twitter.  Facebook.

You hear about these buzzwords all the time, and chances are, you have some idea of what they are.

But do you know what potential they can really offer you, from an entrepreneurial perspective?

If you’ve ever thought, “I need to get on Facebook,” then you’ve come to the right place.   Marketing on Facebook can seem daunting.  In this article, we’ll show you 7 Facebook marketing tips that can help you start your Facebook campaign.

Although this article won’t tell you absolutely everything there is to know about marketing on Facebook, you will finish it with a very good idea of the potential that Facebook (and social media in general) offer to you and your business.  Plus, you’ll discover the one thing you shouldn’t do on Facebook.  This one thing involves a key subjective distinction, but if you break this rule, your Facebook, and social media marketing efforts could backfire on you.

We’ve organized this article into 3 sections:

1. Why You Should Be on Facebook
2. 7 Tips For A Successful Facebook Marketing Campaign
3. One Thing To Avoid When Doing Facebook Marketing

Why You Should Be On Facebook

In July of 2009, Facebook had 250 million accounts.  Currently, Facebook is the #2 most-visited site in the Internet, second only to Google.com.  In fact, there are some who say that Facebook has overtaken Google to become the top place on the Internet.

If your market or audience has any Internet connectivity, chances are, they’re on Facebook.  If you know the value of market research (which we’ll touch on in more detail below), then you know why you should consider setting up a Facebook presence.

7 Tips For A Successful Facebook Marketing Campaign

1. Start Your Own Profile and Position Yourself
2. Form a Group on Facebook
3. Start A Fan Page
4. Get A Facebook App Developed
5. Join The Conversation
6. Use Facebook’s Advertising Program
7. Use The Disqus Commenting System

What You Should NOT Do On Facebook

Okay, so we said that this is a subjective distinction, which it is, and it’s one that you must be aware of and know how far to push.   Depending on who you are, it might either be intuitive or counter-intuitive.  And it’s odd, because in a way, this article has been viewing Facebook in a potentially detrimental way.

So, what is it you shouldn’t do on Facebook?

You shouldn’t see it as a pure, in-your-face marketing channel.  People, for the most part, are sick of untargetted ads and silly banner advertising.  Yes, there is the opportunity to advertise on Facebook, but that’s literally on the marginal sides of the screen, not necessarily in people’s inboxes.

Rather than asking for a dollar each time you communicate with your target market, you have to give back to your community, too.  You have to bond with them…un-commercially.  Content syndication, as we mentioned above, can be a great way to do this.

In conclusion, we hope you’ve found this article on how marketers can use Facebook to be entertaining and insightful.  Keep in mind that there are other niche-specific social media sites that you’ll want to explore and set up a presence in.

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Tagged as: Facebook App Marketing, Facebook Marketing, Facebook Marketing Campaign, Social Media, Twitter Facebook