Five FREE Ways to Promote Your Website

in Search Engine Optimization

Having a phenomenal website won’t do you any good if you aren’t able to get traffic to the site. It might be easy to navigate and have killer content but if nobody knows it’s there, it won’t do you any good. Here are five ways to generate traffic to your site at no cost.

Use keywords in hyperlinks

A lot of the big content sites have already figured this out but hyperlink important words or phrases in your content pages so search engines will find your page during a search. Think about when you look at an article on Wikipedia – random words in the content are hyperlinked to take you to another page. That ensures Wikipedia comes up first in a search…and it almost always does.

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Develop pages of content that revolve around certain keywords

Make sure those pages have a lot of the keywords you want to come up in a search. Make sure all of your pages are not exactly alike – you could run into some problems with the search engine police that way. But add certain pages related to each product you sell or each service you offer. That will increase your chances of ranking higher in a search and having traffic come to your site.

Submit your website URL to search engines

Submitting your website’s URL to the big search engines like Google or Yahoo will increase traffic to the site. These sites will have links on them for you to do that and it’s quick and painless but will generate results for you. Watch out for the scammer people who want you to pay them to do it for you – not necessary.

Start a blog

Blogging is another great way to generate traffic to your site. Blog about stuff you know that is relevant to what you are offering. This will increase your chances of generating traffic through search engine rankings but also give you the opportunity to build a fan base. Those fans are great to have because if you are a popular blog, they’ll do the work for you. They will start linking to your blogs or emailing links to their connections. Very handy in the word of mouth world.

Link to other websites and ask them to link to yours

Look for websites that offer services that are close to yours and ask them for a reciprocal link. Go with a site that is about the same size as yours – too big and your request won’t be answered, too small and it won’t be worth the space on your page. It’s worth the time to use a membership site like http://value-exchange.sitesell.com/. Search Engines are looking for links and the better the link the higher your ranking is going to be. This site will facilitate the exchanging of links between you and like-minded others. So register your link to let other people know you’re up for a link partnership. Oh, and it’s free.

There are tons of ways to promote your website and generate traffic to your site but these five make sense and won’t cost you a dime. Like they say – the best things in life – virtual or otherwise – are free.

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