This is a video that was published by Google’s chief economist back in March. He pretty much tells you very straight forwardly the formula they use to decide where your ad gets ranked, and what you pay per click. Of course, most of us hard-core Adwords users already know relevancy and CTR drive quality score, lowering CPC – but even after 4 years of being on the “front lines” even I enjoyed this video.
So whether you just opened your Adwords account, or you’ve been an “Adwords Head” for a while, it’s still a pretty interesting watch.
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