Google Adwords Strategy – Choosing Profitable Offers to Promote

in Pay Per Click Marketing

Google AdWords is not rocket science… Having said that, it is not a cake walk either; you can lose your shirt big time if you do not know how to navigate the Adwords waters like structuring your campaigns and grouping your keywords correctly.

Even more so important it is being able to do keyword research efficiently, for example, using the Google Adwords External orGoogle Search based tool.

So, what are these strategies? Well, first off, you need to know how many steps are included in launching an AdWords campaign. The answer to that previous question lies right below –

Step 1 – Product/Offer Selection.

Step 2 – Digging-Out Profitable & Targeted Keywords.

Step 3 – Building your promotion (landing pages, email follow-ups, etc)

Step 4 – Putting up your campaign

Step 5 – Tracking and Optimizing for higher profits.

If you’re new to Adwords advertising, I recently wrote an excellent article that takes you through the steps of starting a successful Adwords campaign.

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Making money with Google AdSense, in a nutshell, consists of these four major steps, now there are multiple sub-tasks in each step, anyway, since we are going to discuss the complete procedure of building profit-generating campaigns, we would get started with “Step 1 – Product/Offer Selection.”

What So Important About Choosing the Right Offer?

Well, this is easy! The better your offer, product, service you choose to promote, the more money you’re going to make with your campaigns. Why? Because, a bad offer might get clicks, but it won’t generate leads or sales… Simply because, it present the right solution to the problems of the customers.

Types of Offers You Can Promote

With Internet getting bigger and bigger day-by-day, products and services to be promoted are simply increasing and guess what? A lot of them do not have as much competition as you might think. Below is a quick list of some of the most common and profitable offers that are promoted by successful Adwords advertisers.

Cost-per-Action Offers

One of the biggest and most reliable forms of marketing is Cost-per-Action. Offers existent in the CPA networks are easy to promote, generate leads because as many as 60% of CPA offers don’t require their leads to enter Credit Card information; which simply enhances the trust factor and boost sales.

How to Choose The Best CPA Offers?

There are number of aspects to consider while choosing offers in CPA Networks.

Social Evidence – In order to zero-in on an offer, one key factor to consider analyzing the social credibility of the offer and seeing if your visitors can get a sense of social-trust after they look at it. In simple terms, go for offers that have been tested by real-time users and have given it a “thumbs-up.” One good way to know what is socially proven and what is not, is to go by the brand name.

Less Fields – The less fields present on any given form, the more number of people would fill it out without any problem. That’s only logical – so pay attention to this. So, if you want to have greater conversion for your campaign, remember to select an offer which asks for less information and provides great solution at the same time.

Online Credibility – Always remember that prospects are normal human beings and they are, most of the times, reluctant to spend their hard-earned money on something they haven’t tried before. Oops! That’s a problem, isn’t that? Anyway, that can easily resolved by creating a sense of trustworthiness among them. How do you do that? It can be done easily when the offers have been “seen on” reputed brand names like CNN, NBC, CBS News, etc., on the page.

Clear-Cut Call To Action – The importance of a simple, clear and an attractive Call to Action has been mentioned like hundreds and thousands of times on the web, by some leading copywriters. And, as long as you listen to this proven advice of the best copywriters, you won’t miss out on generating sales and leads. Therefore, remember to include this in your checklist!

Simple yet Attractive Design – While many lost their valuable time and energy by choosing designs that are too complex for human mind to like, some of them who preferred simple yet attractive designs made thousands of dollars with every campaign they worked on. With simple design I mean, appealing colours, well-placed form, right combination of words, readable font, etc.,

Testimonials – While social credibility is something outside the web page, testimonials present on the web page can, no doubt, do wonders. It was known that a lot of prospects, visitors make their decision only after going through the testimonials/reviews given-out by real-time users. So, don’t forget to go for an offer that has honest reviews and feedback on it.

Digital Products – Target Clickbank

There are hundreds and thousands of digital products on Clickbank that you can go for to hit the jackpot, but the question to be asked is – out of so many offers on Clickbank, how do you know which to promote? One way is to use a cool online Clickbank monitoring service by Rod Beckwith called CB Engine.

But, in order to bank on such products and create some nice cash flow, you must first learn the art of selecting high-profit products with least competition. You also might find our recent article on how to adapt eBay niches to Clickbank useful as well.

Below are some tips to verify that any Clickbank offer is worth promoting.

Informative Sales Letters – Some veteran merchants always believed that sales copies do the majority of their task. Yes, that is what I am coming onto. Your digital products sales letters must be extremely informative and must exhibit some genuineness. It should talk about the ins and outs of the product, some credible testimonials, bonuses and appealing call-to-action.

No Pop-ups Please – Google AdWords doesn’t accept any advertise of sales pages with irritating pop-ups on them. It does not comply with their guidelines – as simple as that!

Smaller Yet Popular Products – The key to getting into the pool of real money is finding highly popular but low competition products. If you run after extremely popular products, then the already-existing competition would most likely crush you unless you’re a veteran Adwords player. Anyway, you must realize that AdWords can be done highly effectively on products that aren’t really popular, but have reasonable demand and pay you well.

Go with Helpful Tools – This is the probably the easiest technique to dig in profitable products to promote. If you consider using some tools like Affiliate Elite, Keyword Elite, Market Samurai, etc, you can easily find good offers/products to promote as well as the keywords that are already making money in the niche.

How? Well, when you get nearly everything before you start you Adwords campaign; The ad copy, the keywords, the number of days the ad is running on Google, and more – don’t you think it would be easy for you to select an offer to run? These tools do the same for you.

Items in Desperate Markets – Before you even commence wondering what desperate markets are; let me explain it to you. Desperate markets are nothing but those that provide instant solutions to searchers.

One example that represent a large amount of desperate market is the non-emergency medical situation. People have something that is causing them pain or discomfort and are looking for a solution. As long as you manage to find some helpful products within these niches, you are most likely going to make abundant money.

We’ve just gone through some of the most critical steps to selecting an offer to promote with Google Adwords. Whether you’re an affiliate marketer or you plan on creating your own product, it’s critical that you’re able to do this effectively.

However, you might also want to have a look at some great and reliable courses like Definitive Guide to Google AdWords by Perry Marshall, or you can follow the likes of Dr. Glenn Livingston & Chris Carpenter to know how you can use the power of Google AdWords to make a full time living online

Oh, by the way, if you want, you can check out the “Google AdWords Part 2 – Selecting Keywords That Bring-in Real Money.” Some of the most advanced and unknown keyword research techniques are mentioned in it. Stay updated because the only thing that can help you grow on the web is to always keep yourself up to date with the latest information.

Leave your comments and questions below as always.