Targeted traffic is the life and blood of a website, without which it would literally be unknown. That’s exactly why online marketers are always on a lookout of new, ingenious methods to drive high quality traffic to their sites. Since the Internet changes faster than the real world, many unique traffic generation strategies come up from time to time.
As of now, the World Wide Web is going through a sea change and a new online era has begun. This is one of the biggest reasons why web 2.0 properties have become so hot when it comes to generating relevant traffic that converts. By utilizing web 2.0 social sites, Internet marketers are able to build quality links back to their blogs or sites, which automatically leads to direct traffic and a high ranking in the search engines. Even though the regular link building methods still work, by employing the power of the second generation of web, it helps you strengthen your link building campaign and gives you a massive edge over the competition.
Talking in a more precise sense, Web 2.0 marketing is all about giving your website’s traffic a boost by enhancing its SERP rankings. In other words, Web 2.0 properties can be effectively used to get more inbound links and thus build a stronger web presence. This easily gains the attention of all the major search engines when they crawl and discover your website’s URL on hundreds of websites all over the Internet, giving them a real reason to push your site up.
Content Sharing the Web 2.0 Way
Relevancy is one of the biggest advantages that web 2.0 has to offer when building one way links to your site. The perfect examples being content sharing sites such as Hub Pages and Squidoo, which are seen as authority sites by the search engines. When you share content on these authority sites by creating your own pages and linking back to your own site, it helps you surge past the competition and achieve high search engine rankings in no time!
Apart from creating content pages on the above said sites, you can also set up free blogs on sites like Xanga.com, Blogger.com or WordPress.com. This gives you another opportunity to publish relevant content using these remote blogging platforms and build links back to the main site to direct people who want to learn more about the topic.
Social Bookmarking for Intelligent Link Building
Social bookmarking has turned out to be a popular form of Web 2.0 link building and promotion. There a hundreds of thousands of social media sites on the Internet, where getting inbound links is as simple as setting up and account and bookmarking your site. These social bookmarking sites are high traffic zones and are known to be thronged by people who want to discover new sites on a daily basis. So, it’s more like killing two birds with one stone, since you not only get quality backlinks to your site and increase your rankings, but also receive direct traffic that’s highly targeted. Some of the most popular social bookmarking sites are Delicious, Digg, Reddit and Stumbleupon, which are highly popular. If done right, these sites have a lot of potential and can send your traffic through the roof. This is why it’s extremely important to work on crafting out your submission details, in order to get the maximum exposure.
If you really want to get the most out of these Web 2.0 marketing strategies, implement them now and very soon you’ll find your site ranking for the most wanted keywords.
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{ 13 comments… read them below or add one }
this is good stuff, I’m looking forward to reading the rest of the posts on your site. I found you thru Google by typing in a search for using web 2.0 properties to boost SEO rankings, so clearly you know your way around the topic.
I’m constantly searching for economical ways to build links back to my sites, so hopefully I’ve discovered yet another piece to the puzzle. Thanks for the quality info…
Bizz
This Blog is concise and to the point. The information here is extremely valuable & should not be taken lightly, because it will hep you tremendously!
thanks,
Vincent.
I really like this post. Thanks
Thank you. I came across the terminology “web 2.0 properties” and had to refer to Google to ask what it’s all about. Now I get it! Thank you.
Great Site ! Good info. Wish I found you earlier.
This post helped me a lot and focused on how to use the web 2.0 sites and increasing the visitors traffic to my company website.
I found this at my right time and traffic is gradually increasing.
Thanks for the information. I had bookmarked the link for myself and my team reference.
Thanks again,
Keep posting
Great post, I wasn’t too sure what all the hype was about surrounding web 2.0 properties and now I actually understand. Thanks a lot for all the information I really appreciate it
No problem, glad you found it useful.
Ross,
Nice post and interesting topic, but, who are Alex Goad & Bryan McConnahea? It sounds like they are taking credit for your high ranking in Google for the “web 2.0 properties” search term.
No they are fine… I beta tested the plugin, and it indeed works great.
I have just started to see results from the work I have done on Web 2.0 Properties. I have hubs, lenses, 7 articles on Ezine Articles, 2 on Article Base, 1 Article Alley, Weebly, Pinterest, Face Book Fan Page, and Yahoo Answers. The Hardest thing for me to decide now is should I work to rise in the ranks and levels of these Web 2.0 Properties or continue to branch out to some of the other top 10? I learn more everyday and thank you for the knowledge I received from you.
If possible make sure you have analytics setup and see if you can spot the best producing resources. Then focus on those first.
This is super helpful stuff. I have been taking your advice for a couple of months and have already seen great increases in my rankings using web 2.0 linking strategies. Anyone who visits this blog should listen to Ross when it comes to SEO. He absolutely knows his craft.