Linkshare: Information About The Affiliate Marketing Company

in Affiliate Marketing

linkshare Linkshare: Information About The Affiliate Marketing Company

Linkshare, an affiliate marketing company that manages the affiliate programs of well-known brand names.

Linkshare is an affiliate marketing third-party company that manages the affiliate programs of a lot of well-known brands, such as Office Depot, Lego, and Toshiba.  Linkshare has been a leader in affiliate marketing programs since 1996, and has a solid reputation.

This article will function as a good, general Linkshare review, and will tell you a few of the key things you might want to know about Linkshare.

To begin, if you’re an advertiser or product vendor who wants to get accepted into Linkshare, let it be known that they generally only accept well-known brand names.  Hence, if your company is not as well-known as Apple, GNC, and Wal-Mart, you might want to look at other Linkshare alternatives.

These alternatives are the other affiliate marketing third-party networks.  Examples of these are Share A Sale, Clickbank and Commission Junction, and can be thought of as Linkshare competitors.  (Having said that, Share A Sale and Commission Junction are more direct competitors.)

Another thing for advertisers to think of are the services of a company such as Performics (now owned by Publicis Groupe).  They provide search engine marketing and lead generation services.

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Conversely, if you’re a publisher, web master, or affiliate, the fact that Linkshare has partnered up with these recognizable brand names extends a lot of credibility to you and your site.  After all, when visitors come to your site, and see well-known, trusted logos, that same trust association is extended to you.  Even if you just wanted to add an air of professionalism to your site (so that people pay more attention to your content), displaying logos showing that you’re affiliated with top names is a good strategy.

One big, time-wasting problem that some affiliates have is trying to find products that are appropriate to every page of their site.  It might not be as bad if your site is geared toward one particular product in general; but even then, some pages might be a better fit for some products than other pages.  So, how do you get around this?

A Linkshare Feature That Saves A Lot of Time

Well, that’s what the Linkshare API (particularly the Targeted Merchandiser API) is for.  If you’re familiar with contextual advertising (such as Google Adsense or Chitika), then you know the basic concept of this API.

If you’re not familiar with contextual advertising, here’s a brief explanation: contextual advertising is page-based (context-based) advertising that’s customized to the page it appears on.  It’s advertising based on the content (usually, the text) of a given page.  More advanced context advertising goes beyond just page-based advertising, but also, visitor-based advertising, if the API understands the sites that the visitor likes.

The Linkshare Targeted Merchandiser API basically saves a lot of time for webmasters.  That’s because, instead of having to search for the best Linkshare product for each page, the API does that for you.  You can add the API code individually into each page of your site, or into the general design of your site.  It then displays products customized to each page of your site.

Once you’ve been accepted, you can go to the Linkshare login here: http://www.linkshare.com/usloginbutton

Linkshare Scam?

From seeing a few reviews and what others had to say, we haven’t seen anything that concludes that Linkshare is a scheme.  Sure, there have been affiliate complaints, as there always will be when money and payments are involved, but all in all, Linkshare is a great network to be with.

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