Rank Builder Launches Tuesday September 7, 2010

Rank Builder is a link-generating tool from Alex Goad.

Rank Builder is a potential solution for many serious businesses and niche marketers who want to get visitors to their sites. Rank Builder is a content syndication and free traffic-generation software from Alex Goad, and it works through established channels to bring prospects to all of your sites.

We’ve been testing Rank Builder, and in this article, we want to educate you about some of the key aspects that all successful Internet businesses, regardless of size, need. Whether you’re a “little guy” (or gal) who’s a niche marketer who knows you can do it, but just need a bit more help, or you’re a medium-sized business that’s looking to automate some of your traffic-generation tasks, we think you’ll find this article informative.

So, first, something that I’m sure you know: you need an offer. You need a product, service, or opportunity that your visitors want or need, and are willing to pay for.

I mention that because that leads us right into something that a lot of business don’t measure enough: conversion. Conversion, simply speaking, is the percentage of your visitors who take a certain action (or goal) that you define.

For example, if you’re selling a red type A widget, 100 unique visitors come to your type A widget page, and 5 of them buy, then you have a 5% conversion rate (given that your goal was to sell your widget).

What a lot of businesses apparently don’t know (because they don’t how to improve it, or just don’t do it), is that your conversion rate can be improved dramatically. How to improve your conversion rate is beyond the scope of this Rank Builder news item, but I just want to tell you that you can improve it.

However, speaking of conversion rate, there’s another success factor that’s deeply tied into your conversion rate. In fact, if you don’t have this factor (or enough of it), your business won’t succeed…

…Traffic. Targeted traffic.

As you’ll soon discover, this is what Rank Builder can help you with. Of course, you need people to come into your store (your site) if you’re going to sell something. But you know what: there’s a slightly more preferred type of visitor than just a general visitor, and that’s a targeted visitor.

And, you know one great way of getting targeted visitors?

Well, what if, somewhere on the web, someone was searching for exactly what you had to offer, they ask Google where they can find it, and then, Google shows them your site?

What a great way to position yourself for your interested, targeted visitor. This is what Rank Builder helps you with—it helps increase the chances Google will see your site as more authoritative for your ideal prospect, and show it to them more often.

By getting more targeted traffic (instead of accidental, general traffic), your business stands to increase conversions, and therefore, profits.

But, depending on how competitive your market is there’s one obstacle that stands in the way of getting Google to display your site more often. It’s not an impossible obstacle—you can do it, but as many businesses have found, it’s hard to overcome that obstacle by hand.

That obstacle is link-building.

Google’s ranking algorythm is very complicated, and actually a closely-guarded secret, but there’s one thing that’s widely agreed on: generally speaking, the more links your site gets from other sites, the better your site will rise in the search engine rankings.

Now, we won’t really get into how tedious and time-consuming it can be to get links to your site. If you’ve tried to do it manually, you have first-hand knowledge of how futile it can be to try to do it all on your own. This is where Rank Builder comes in, because it essentially helps you get a lot of links to your site.

So, by now, you probably have some questions about Rank Builder, so we’ve created a short list of frequently-asked questions.

Rank Builder Frequently-Asked Questions

Who Needs Rank Builder?

Virtually any Internet business, large or small, that has to compete for traffic can benefit from Rank Builder. Businesses that have limited budgets, and need to get targeted visitors as time- and cost-efficiently as possible will really find Rank Builder helpful, since it automates a lot of the link-building activities that would otherwise have to be done manually.

What Is Rank Builder?

Rank Builder is a Windows desktop-based software that works on 32- and 64-bit versions of Windows XP, Vista, and Windows 7. It doesn’t run natively on a Mac, but you can get it to run on a Mac (just as I have), by using something like Boot Camp or Parallels (and then, installing Windows that way).

Rank Builder is actually 2 software programs: the Linkwheel Builder, and the Profile Link Builder.

Who’s Behind Rank Builder?

Alex Goad, who knows a lot about search engine optimization, is behind Rank Builder. Alex knows the core fundamentals of making your site appear good for the Google search engine so that your site gets displayed to your prospects. This knowledge—such as the necessity of getting links, or backlinks, to your site—is what Rank Builder is built on.

How would you like your site's content to appear on these well-established, authority sites, with links back to your site? It's possible to do this in a very time-efficient way, and that's part of what Rank Builder does for you.

How Does Rank Builder Work?

By now, you know that getting links to your site is important. Basically, Rank Builder works through 2 channels to get other sites to link to yours: content syndication and forum profile link-building.

Content syndication is where you have an article (content), and that article is submitted (syndicated) to various high-authority Web 2.0 sites. It’s a few steps above general article marketing because Rank Builder’s Linkwheel Builder works to syndicate unique versions of one article to the various Web 2.0 sites.

Within your article is one to three links to your site. So, when your article is syndicated to various sites, each page that your article is published on will have links to your site. One article, with 3 links in it, published on 20 sites, essentially gets you 60 links.

Over time, with continual use of Rank Builder, you can get the necessary number of links your site needs.

As for the forum profile link-building, it’s been discovered that profile pages on forums (the equivalent to a person’s profile page on Facebook), are a great way to get links back to your site. Rank Builder basically signs up to a forum (on your behalf), and since each forum member gets a profile page (where they’re allowed to put links), you get a link to your site from your forum profile pages.

Rank Builder comes with an inventory of 450 forum sites that it can set up profile pages on. Virtually every one of these profile pages can have a link to your site. That’s a lot of links! It would take a lot of time to manually find these, go to them, register for them, verify via e-mail, and set up the profile page. Rank Builder’s Profile Link Builder does all that within minutes.

So, that’s how Rank Builder works: it basically gets links to your site from Web 2.0 sites and forum profile pages. (And, I didn’t even mention the social bookmarking and RSS feed submission behind Rank Builder. Be sure to see the “Links To Your Links” section of our Rank Builder review for more info about the RSS submission feature.)

How Easy Is It To Use Rank Builder?

Like anything, there is a learning curve involved. If you’ve installed software on your PC, you shouldn’t have difficulty installing Rank Builder. Perhaps the hardest thing to learn with Rank Builder has to do with an article that can be “spun” into different versions, but full training is provided. It just takes a bit of concentration and effort. Creating spinnable articles is not even something that you have to do, and you don’t have to to use Rank Builder (though it’s somewhat recommended that you do so).

Keep in mind though, that once you spend some time learning about Rank Builder and all that it can do for you, the time you put into it will pay off tremendously, because it’ll use it automation power to multiply your input several fold.

One neat thing about Rank Builder is that there’s a tab (the Links tab in the Linkwheel Builder, and the Result tab in the Profile Link Builder) that shows you the urls of the Web 2.0 pages and profile pages with your links on them, so that if you choose to, you can go to those pages and see that Rank Builder created your links for you.

We hope you’ve found this article to be educational, and that you now know what you need to succeed online. Rank Builder can be a great asset to you.