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Adwords Optimization

Dr. Glenn Livingston

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in Internet Marketers

This is a profile of Dr. Glenn Livingston, who is known as a pay-per-click search marketing experts. He has worked with Fortune 500 companies and recently gave an interview you can learn more about here.

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10 Powerful PPC Advertising Tips to Guarantee a Successful Campaign

November 24, 2009

PPC Advertising is all about taking the right steps, and avoiding the landmines. Once you know how to really hit on the PPC “sweet spots”, you’ll come to know how massive potential it has to make you a windfall of cash. However, not everyone gets it right and many end up losing their shirt – [...]

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10 Strategies to Put Your Adwords Campaign on Steroids

October 21, 2009

Google Adwords can prove to be an extremely profitable direct marketing weapon, if used right. A lot of people end up losing their shirt when they start campaigns without doing proper homework.
Writing an ad and getting it live without any valid preparation will not take you anywhere, because ultimately your success depends on how well [...]

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How A Special Forces Sniper Would Start Every Adwords Campaign

October 18, 2009

To execute profitable Adwords campaigns, you need to use the sniper analogy that this article talks about.

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Google Exposes Their Ad Ranking Formula

August 30, 2009

This is a video that was published by Google’s chief economist back in March.  He pretty much tells you very straight forwardly the formula they use to decide where your ad gets ranked, and what you pay per click.  Of course, most of us hard-core Adwords users already know relevancy and CTR drive quality score, [...]

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Pssstt… Your Ad Group Structure Is Killing Your Campaign!

August 21, 2009

Ever wonder what the best way to structure your Adwords ad groups is?  In this article, we’ll explore – by far – the most effective way to structure your Adwords campaign, to get explosive CTR’s, higher conversions, and a drop-dead gorgeous Quality Score.

Update: Before you put the killer strategy laid out below to work, [...]

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