Video Salesletter Formula, from Ryan Deiss
Is Ryan Deiss‘ Video Sales Letter Formula the right product for you? Why is it that video salesletters can double your sales conversions?
If these, and other questions are in your mind, you’ve come to the right place. We’ve been able to review Ryan’s Video Sales Letter Formula, and the aim of this review is to tell you everything you need to know to make an informed decision.
So first, let’s start with some background knowledge.
If you’ve even been mildly involved in Internet marketing for even a day, you’re probably familiar with what we call the long-form sales letter. You know…those sales pages shrink your horizontal navigation bar when they load. These are sales pages that basically have a headline, a post-headline, an opening, body copy, sub-headlines, bullets, sometimes a story, testimonials, a guarantee, a risk reversal, a disclaimer or FTC statement, order buttons, and finally, a PS.
The long-form, direct-response, text-based sales letters have generally done very well, not just online, but also, in print form. This advertising format has allowed many a copywriter to make a good name for themselves.
If you sell any products of your own, or even as an affiliate, you can appreciate this fact.
But, times have changed, and continue to change.
You don’t need us to tell you that YouTube is one of the most popular sites out there. In fact, YouTube is a search engine, and just last week, it was said that 58% of searches are done on YouTube.
Although this review isn’t about video marketing, it is about the use of video as the final touchpoint before someone buys.
And regardless of whether it’s used to convey a bit of information, or compel someone to buy, people (your prospects) are ready and even expecting to be engaged with video.
Sure, we all know that videos can be entertaining. YouTube is full of short, entertaining videos.
But, can videos also be used to sell things, instead of just for funny humor? Will people sit through a long, 10-plus minute video presentation, and then buy something?
Wouldn’t they just want to “read the fine print”?
Well, Ryan Deiss, one of the most popular Internet marketers around, decided to try basing his sales letters on videos instead of text. His findings across a variety of niche markets were so promising that he decided to create what we now know as The Video Salesletter Formula.
Before we get into a description of the actual Video Sales letter product, let’s look at something you might want to know…
Why Video Sales letters Work To Double Your Conversions
Video sales letters work to increase your conversions because of the following:
First, he old adage that “a picture’s worth a thousand words” is fitting for this review. Although the videos that Ryan shows you how to create are, in and of themselves, text-based, Powerpoint-like videos, these still work to convey a message much more efficiently than their strictly text-only counterparts.
Second, video, especially video presentations (like your sale sletter videos will be) are perceived more highly than just text. That is, they carry a higher “weight” and a greater sense of professionalism than just the text-based salesletter. (Of course, the sales video must be done well for it to be perceived well.)
Third, because videos are currently still new (especially sales video presentations), there’s a certain perceived novelty about them.
Fourth, you’re not just engage people visually (which is what the older, text-based sales letters are limited to), you’re also engaging your prospects via sound. The more sense you can engage in, the better.
Fifth, you can better control the sales process if you use a video-only sales letter.
In the Video Sales letter Formula, Ryan explains it like this:
He has tested to see what people first do when they arrive at his written, text-based sales letters. Typically, they read the headline, then scroll all the way to the bottom to see what the price of the product is. The problem with this is that when they see the price without having read the build-up of your salesletter, they can make a snap judgment before you have even begin to build value. That is, before you’ve had a chance to tell them about how great your offer is, they can just see the price, and make some quick decision without having to read what you have to say.
That’s not so with video-based sales letters.
With a video, they have to sit an watch the whole thing to find out. There are not pause or fast-forward buttons (unless, of course, you want there to be). If you’ve had any copywriting training, you know that curiosity is one of the greatest things you can use to make your presentation.
That’s why, with video, you can make your customer wait, curious to find out what the price is. While they wait and watch your presentation, you can build up the value of your offer so that they’ll be less likely to make quick judgments about it.
The 5 Core Modules of Video Sales Letter Formula
Module 1: Video Sales Letter Basics
In this module, you’ll learn about:
- Video sales letter layout
- The 3 main elements of a video salesletter, and why you shouldn’t call your video “just a video”
Module 2: Crafting Your Video Sales Letter Offer
- The 12-point checklist in this module is one of the biggest selling points of the course itself. The promise of this checklist is that if you follow it, you’ll be able to create a great video sales page, even if you’re not a copywriter.
Module 3: Recording Your Video Salesletter
- If you’ve seen one of Ryan’s latest video salesletters, you might have wondered how he’s putting it all together, particularly how he’s recording the video. This module answers that question.
Module 4: Hosting
- Videos can take up a lot of bandwidth, and, if you have a lot of people trying to watch a video at one time, your server or hosting solution needs to be prepared. You’ll learn about the best place to host your videos with.
Module 5: Architecting Your Video Sales Page
- It’s not only your use of video that can help increase your conversions, but also, how your salespage is laid, and which format it takes, is crucial to conversions.
But that’s not all you get–that was just the core product.
- You also get an audio download of the Video Salesletter Formula presentation.
- You get a .pdf of the slides.
- You get video salesletter page templates
- You get the hidden Buy Button script that you may have seen Ryan and other marketers use before.
- You also get a handful of videos on how-to topics. You can send these to your webmaster to show them how to set up the video salesletters that you’d like.
- …And a lot more.
Video Sales Letter Formula Scam?
No, there are no scams here. Ryan Deiss’ Video Sales letter Formula isn’t a make-money opportunity in and of itself. It’s essentially a how-to course that shows you how to convey a sales message via video. It shows you how to make sales videos. Since it’s not an opportunity in an of itself, we recommend it for marketers and business people who either have something to sell online, want to sell online, or are interested in learning how to sell online.
Verdict: Not A Scam
In conclusion, Video Sales Letter Formula comes highly recommended. It’s from Ryan Deiss, who’s not only one of the most successful Internet marketers online, but is also one of the most cutting-edge, forward-thinking marketers.
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