Web 2.0 is quickly becoming an online marketers dream. Sites like Facebook.com, which only a few years ago catered to the high school crowd, are quickly attracting business folk and soccer moms alike and these people love the ability to keep up with friends and family through social networking. Twitter.com is another Web 2.0 site that has quickly caught on and generates many followers – it’s easy to market yourself and/or your product by updating your ‘tweets’ on the site.
Great Way To Generate Page Clicks
Many sites will allow you to update your links, html, articles, etc., to your social networking site. If you write an article for Associatedcontent.com, upon publication the document will immediately link to your Facebook and Twitter pages. This is a great way for any online marketer to generate page clicks to specific websites with very little effort.
Promote Product Through Social Bookmarking
Social bookmarking is another up-and-coming way to either promote your own website by submitting your page to sites like Stumbleupon.com and other users on those sites can bookmark your site as one of their favorites. You simply add your website to social bookmarking sites yourself and web surfers using that site now have the ability to come across it in their searches.
Add Pages To Favorites
If you’re good about adding other people’s pages to your favorites, they will likely reciprocate. Updating your social networking status will also allow your information to rise to the top. This makes other people take notice of you and brings you to the forefront of their minds. Updating your twitter status for example will increase your following. The more followers you have, the more people will be aware of your products and services.
Best Web 2.0 Strategy
In order for any marketing plan (2.0 or otherwise) to be effective, a business must develop a thorough marketing plan before blasting content out to the web. Make sure your results are measurable – are you getting sales conversions and repeat customers, and are your marketing dollars being wisely spent? A good web 2.0 strategy will allow customers to trust you and come to you for advice which should be a main goal of your overall strategy anyway.
Web 2.0 strategies are also a very effective way to reach a mass audience at a very low cost. Most web 2.0 sites have credibility and rank high in a search engine. Create a Facebook page for your product. It’s free to join and a very effective marketing strategy. Once you have a page for your product, create a group for your product as well. This is very effective especially if you have a niche market.
People Will Join Your Group
People who like your product or service will join your group and then your site will be visible from their page to all of their connections. This will result in more traffic to your site and increase your connections.
Web 2.0 is more than just an online cocktail party for people to network with others. It is a viable and easy marketing strategy geared toward utilizing credible and popular sites to generate traffic to your own. Effective use of these sites can potentially make your own site one of the popular kids on the virtual block as well.
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