Zero Friction Marketing is a cost-per-acquisition (also known as cost-per-action, or CPA) course by Saj P and Phil Mansour. The title, Zero Friction Marketing, is actually a very fitting title that testifies to the relative ease at which profits can be made with CPA.
To see why Zero Friction Marketing is such a well-titled product, it helps to step back and look across the entire realm of online business.
There are several different online business models that can be compared to CPA. Let’s take, for example, traditional affiliate marketing. In traditional affiliate marketing, if you’re the affiliate, then a visitor has to buy something before you can earn a commission. That is, a visitor has to take a series of steps (decide if it’s worth it, if they can afford it, then pull out their credit card, then enter it into the computer, etc). These steps can be seen as resistance, or friction. The more friction there is between a visitor and your commission, the harder it is for you to make money.
On the other hand, with CPA, a visitor doesn’t necessarily have to buy anything before you earn a commission. They may only have to submit their name, zip code, and e-mail…and that’s it. That’s a lot less friction than with traditional affiliate marketing.
That’s why, compared to other business models, CPA is a zero friction marketing business model.
The main message behind Zero Friction Marketing is that you can do very well for yourself by following the CPA methods and techniques laid out in Zero Friction Marketing‘s videos.
These methods and techniques worked so well that Saj’s CPABullet.com account got frozen.
Not because he was doing anything illegal. It was because the methods and techniques Saj teaches in his CPA course worked far better than what CPABullet owner, Sam Lozano, had ever sen or expected. Saj’s methods worked so well that Sam, not knowing what Saj was up to, froze Saj’s account.
It wasn’t until Sam looked at the stats did he find that everything Saj had done was legitimate.
There are 2 overarching elements to the Zero Friction Marketing CPA business model: zero-friction marketing with CPA (which is the concept I explained earlier), and MSN Adcenter plus Bing.
The second of these elements (MSN AdCenter + Bing) is very significant, because Microsoft’s sites get a lot of traffic. Not only that, but these high levels of buyer traffic are practically ignored by most internet marketers, who focus almost exclusively on Adwords.
This leaves the field wide open for serious students to come in and employ Zero Friction Marketing techniques.
Course Breakdown Overview
For those who learn best via video, there are about 30 videos in the course, which run anywhere from about 3 minutes to 45 minutes.
Some of these videos are:
- ·The intro (22:06)
- ·An important disclaimer (3:28)
- ·A definition of CPA marketing (17:35)
- ·Getting Accepted (28:07)
What’s nice about the layout of the course material is that, on a single page, all the videos are laid out for you, in step-by-step fashion, across the course’s four modules. No bouncing from one page to the other; instead, the student just has to scroll down, watching video after video.
In addition to these videos, there are process maps (in .pdf format) throughout the course’s download page. These maps (or flowcharts) serve as a useful visual chart you can glance at to see all the pieces of the puzzle.
Along with the core videos and the process maps, the student is also provided with the Zero Friction Marketing Twitter Blueprint.
Like a lot of the core videos, the Zero Friction Marketing Twitter videos feature Phil Mansour.
The course area also features several bonus links and additional advanced training that enhance what the student learns from the core videos.
Conclusion
For $77, Zero Friction Marketing‘s 30 videos, process maps, advanced training, and bonuses offer tremendous value to the CPA beginner or novice. Highly recommended for the CPA beginner.
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