Internet Marketing Blog

Mark Joyner's The Irresistible Offer is really a great read for all business people. Though his insights apply to online and offline marketing, it's especially important online, where you only have a few seconds to compel someone to stay on your site.

If you’re looking for great Internet marketing books, courses, and information, not only will you find this article informative, I think you’ll find this entire Internet marketing blog to be very useful to you.

As you can imagine, Internet marketing is a big industry, and there are sub-industries that help to make up the overall e-commerce market.  As such, there have been entire books and courses dedicated to these various sub-industries.    That’s why, in this article, not only will I tell you about 5 great Internet business books you should take a look at, I’ll also tell you about the different types of Internet marketing books.  These different types of books appeal to the different industries that make up Internet marketing as a whole.

Oh…before I forget, I should mention that not all great sources of web marketing information are in the form of physical books: there are a lot of good (and bad) Internet marketing ebooks that deal with online marketing.  In fact, this Internet marketing blog is a great source of reviews of Internet marketing e-books.

5 Great Internet Marketing Books

I’ve studied a lot of books, ebooks, and courses over the years.  Here are a few of the great physical books I’ve read.

The Irresistible Offer

Mark Joyner has been called “the god father of Internet marketing.”  That’s because even years before people came online, Mark was already there…revolutionizing and setting up a lot of the standard techniques that are used today in Internet marketing.  It’s said that Mark Joyner created the first e-book.  He also is credited with bringing the upsell (sometimes known as the one-time-offer) to the general Internet marketing audience.

The Irrestistible Offer lays down some of the core concepts behind what makes businesses successful.  The tagline, How To Sell Your Product or Service in 3 Seconds or Less, is really a challenge to live up to, but if you really follow what Mark has to say, you can do it, and your profits will be legendary.  Mark uses and analyzed Dominos Pizza as a great testament to what he teaches in this book.

This book is also available as an e-book from Simpleology, one of Mark’s websites.

The Great Formula

There are 3 basic steps behind all great fortunes, and that's what The Great Formula reveals. It's interesting to note that when this book first came out, The Davinci Code, which was then made into a movie, was at an all-time high. The Great Formula was the only book on Amazon to outsell The Davinci Code book the day The Davinci Code movie came out.

The core idea behind this book is that all great fortunes came about because of a 3-part formula.  Mark explains this formula, and shows how well-known, historical name brands that we grew up with fit meet the criteria of this 3-part formula.

One neat thing about this book is that there are several contributions from well-known Internet marketers.

This book is a best-seller, and on Amazon, even topped sales of Dan Brown’s book, The Davinci Code, on May 19th, 2006—the day The Davinci Code movie was released.

No BS Direct Marketing for Non-Direct Marketing Businesses

Dan Kennedy is one of the greats of marketing.  He’s written numerous books.  He’s actually been called “The Millionaire Maker,” because his books, programs, courses, and live seminars have helped a lot of people become successful.  His partner, Bill Glazer, is known for his “outrageous marketing” that gets results.

That’s really what Dan Kennedy and direct-response is all about: getting measurable results.  This book is great because it tells you the basic rules of direct-response marketing.

The 4-Hour Work Week

If you're interested in Internet marketing books because you want to succeed and have time and financial freedom, this is a book you need to read.

The goal of business, for the entrepreneurs, is to become free.  Well…what if you only had to work 4 hours a week?  That’s what Tim Ferris—the author of this book—has been able to do.  He gives you the principles behind some business models that really free your time up.

Simpleology

Can you tell that I like Mark Joyner?  Even though this book might not be as directly related to Internet marketing as The Irresistible Offer and The Great Formula, there’s one area that all entrepreneurs need to improve: yourself.  This is a great book that challenges how you look at the world, and for getting your head straight about how to view the world and get success.

Internet Marketing Books: What You Need To Know

One thing to keep in mind is that his field changes rapidly.  It changes so rapidly that the Internet marketing textbooks that are in the universities are, to same degree, outdated (or obsolete) within 2 years after printing.  Sure, Internet advertising books and general business textbooks are great at establishing the basics of marketing and advertising, but the knowledge they impart needs to be continually updated.

Not only is this a book, but it's also a free program that can help you become more accomplished in your life. This book is by Mark Joyner.

One example of how books in our industry need to be continually revised and updated has to do with the constant search engine updates.   For example, the search engine giant, Google, pretty much finalized it’s Caffeine update in June 2010.  Ryan Deiss argued that this update was so significant that all SEO books written before June 2010 are obsolete.  Now, I wouldn’t go that far: the majority of search engine marketing books would at least educate you on the basics of search engine marketing.  But yes, Ryan did have a point about how things need to be constantly updated.

I’m sure there are some physical books that cover affiliate marketing, but if you’re looking for physical affiliate marketing books, I think you should also consider their digital counterparts (some of which are reviewed here).  The reason why I ask you to consider both physical and digital make money online books, are just so that you have a great idea of what’s available.  A lot of email marketing books that come in digital, downloadable .pdf format are written by people who have in-the-trenches experience.  And, unlike physical books, because they’re digital, a lot of downloadable books can be easily revised.

In conclusion, if you’re looking for Internet marketing books, be sure to learn more about the recommendations made in this article.

Warrior Forum is discussed below. After reading this article and visiting Warrior Forum, you'll see why we think it's a good example of a fairly open Internet marketing forum.

So many Internet marketing forums…which ones will help you succeed as an Internet marketer?  In this article, we’ll tell you about a few of the different types of Internet marketing forums, and tell you a bit about each one.  By the end of this article, you’ll be more equipped to find the right web marketing forum that fits your needs.

Benefits of Belonging To An Internet Marketing Forum

Online marketing jobs are of a wide variety.  This article aims to give you a good overview of the different types of Internet marketing jobs that are available.  If you want to start an Internet marketing career, we hope you’ll find this article to be resourceful.

Internet Marketing Jobs

Internet marketing articles can supply you with a tremendous amount of useful information.  One of the great things about articles you find on the Internet’s article directories is that they’re usually short.

Actually, I just realized something: this article is an Internet marketing article.  The aim of this article is to tell you about some of the bast places to find good articles on Internet marketing, as well as tell you some of the article categories you might want to look for.  Having a knowledge of article categories related to web marketing will give you a good, rounded idea of what’s available.

To begin, this site, which is a professional-level Internet marketing blog, is a good source of articles related to almost all aspects of online marketing.  We’ve got Internet business articles on products, courses, and Internet marketing gurus.

Other good sources of Internet marketing news articles are article directories—Ezine Articles being the premier general article directory.  GoArticles and Article Dashboard are also noteworthy sources of “make money online” articles.

Internet marketing has a wide range of topics that it’s related to, such as affiliate marketing, e-commerce, and search engine optimization (SEO).   As such, you might want to look for articles in these more specific categories.

Internet Marketing Articles: Categories To Pay Attention To

Our SEO category is a good source of SEO articles.  Other reputable sources of search engine marketing articles are SEOMoz.org, SEO Book, and Google itself.  In fact, Google offers a Search Engine Optimization Start Guide that will really inform you (or your webmaster) about SEO.

Depending on your business model, affiliate marketing articles may be of interest to you.  Again, this site is a good source of articles on affiliate marketing—just look at our Internet affiliate marketing category.  EzineArticles is also a good source of articles on affiliate marketing.

Next are your Internet advertising articles.  Whereas SEO is usually a free way of getting traffic, some businesses might want to actually pay for advertising.  The trade-off is that with paid advertising, the traffic is quicker, and you can test market response faster than you can with SEO.  Pay-per-click (PPC) is an advertising model.  Banner advertising (which can also be PPC) is another way to get traffic.

As with almost everything in Internet marketing, the world of online advertising is constantly evolving.  For example, when you remain on the cutting edge of advertising, you’ll continue to find out about new places where you can advertise.  For example, Google Adwords isn’t the only platform you can advertise on.  Sure, Google has a lot of reach, but so does Facebook.  We even did a review on Facebook Ad Power, which is a product based on Facebook advertising.

Moving on, we come to our email marketing articles.  Depending on your business model, e-mail marketing might play a key role in your business’ success.  A key aspect of e-mail marketing is using an auto-responder, so auto-responder companies, such as Aweber, would be a great source of e-mail marketing information.

When it comes to e-mail marketing, there’s a wrong and a right way to do it.  You’ve seen the wrong way to do e-mail marketing: spam in your inbox.  However, there’s a right way to do it, too.  Be sure to read an article on the CAN-SPAM act, because abiding by that act will help keep you protected.

That about does it for our internet business articles.  Other categories of articles you might be interested in are: web development, graphic design, privacy, web safety, Web 2.0, and social media marketing.  We hope you’ve found these categories of Internet marketing articles informative, and we’ve helped you further your knowledge about this industry.

Internet marketing strategies: small businesses are usually the majority of the new business start-ups, and if you’re a small business owner, you probably have a limited budget.  This is fine, because one of the great things about starting an Internet marketing plan is that the nature of the Internet itself takes a way a lot of the overhead that traditional, brick-and-mortar businesses have.

Anyway, if you’re looking for emarketing strategies, you’ve come to the right place, because in this article, we’re going to list a few strategic components you need in a good, comprehensive Internet marketing plan.

Internet Marketing Strategies To Consider

Now, a  good question to ask yourself is, “What’s my business model?”  For most people who want to get online and start making money, affiliate marketing is a good way to go.

If you don’t know what affiliate marketing is, here’s a good example: you decide to build a website that promotes a certain product or service.  Let’s say it’s a book, or even a genre of books from Amazon.  Even better: you’ve read a book, loved it, and want to promote it on your site.

So, you have a site that promotes a certain book. You talk about this book on your site.  When people come to your site, read about your review of the book, and like what they read, they’ll probably buy the book from Amazon.

Then, you make an affiliate commission.  That is, Amazon would pay you a certain portion of the profits they make from the sale of the book.

Now, Amazon unfourtuneately has a relatively small commission margin, but this is just an example.  There are countless products and services you can promote for a greater profit margin.  This Internet marketing blog has a lot of posts on affiliate marketing, so feel free to see if this business model is right for you.

In any case, if you choose the affiliate model, then you need some affiliate marketing strategies to add to your overall plan.  There are many affiliate marketing products and courses that are reviewed on this site.  These products and strategies will tell you the methodologies that are working for some of the most successful affiliate marketers.

Regardless of whether you choose to go with the affiliate model, one thing’s for sure: you’ll want to get traffic (visitors) to your site.  There are paid methods of doing this, but you’re probably more interested in the free methods of getting traffic to your site.  There are many ways to get free traffic, and you might find search engine marketing strategies to be most beneficial to you.

If it’s in your budget, and you’re really serious about developing a great marketing strategy, you might want to consider professional web consulting services.  For example, it was WebEx’s Consulting Services that helped Comcast’s marketing strategies.  Sure, you might not be as big as Comcast, but when your business reaches a certain level, you might want to consider professional consulting.

Internet advertising strategies also come into the mix.  There’s free advertising, such as free classified ads, and there’s also banner advertising, which is usually paid for.

Don’t forget that advertising can work both ways: you might want to buy advertising on other web sites, or, you can have your site host ads for other sites.  That’s what the Google Adsense program is about, actually: it allows publishers (website owners) to have customized ads on their sites.  When your visitors click on the ads, you make a small earning of the fee that the advertiser’s paying Google.

Finally, you have to consider the age-old Internet marketing advice: build your list.  You want to always be adding to your list of prospects.  There are many email marketing strategies, methods, and precesses for doing this, but the simplest involves having a “squeeze page” or an opt-in landing page where people can give you their name and e-mail address.  This is permission-based e-mail marketing, as opposed to the spam you’re used to seeing in your inbox.

For more Internet marketing strategies, stay tuned to this Internet marketing blog.